Description
Four Square Marketing: The 12-Week Marketing System is Marthie Hauptfleisch’s step-by-step framework for planning, executing and measuring a successful launch — whether you’re releasing a product, hosting an event, running a campaign, publishing a book, or building your personal brand. Built from her own trial-and-error years as “the Woman on Fire,” the book replaces overwhelm with a simple weekly rhythm: know what this week is for, build reusable marketing assets once, and follow the 12-week timeline (Traditional Media, New Media, Social Media, Handshakes & Networking) again and again. This is the full 12-week system edition — a complete, workbook-style operating manual, distinct from her shorter Four Square Marketing Recipe Book.
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